Privacy policy

Last Updated: July 30, 2026

This Privacy Policy describes how Gulf Fragrance ("the Site," "we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from gulffragrances.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last Updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information," we are referring to information that identifies, relates to, describes, or can be associated with you.

1. Information We Collect Directly from You

Information that you directly submit to us through guest checkout, forms, or support inquiries may include:

●      Contact details: Name, shipping address, billing address, phone number, and email address.

●      Order information: Name, billing address, shipping address, payment confirmation, email address, and phone number.

●      Shopping information: The items you view, add to your cart, product reviews, or customer inquiries.

●      Customer support information: Information you choose to include in communications with us (e.g., messages sent via email or contact forms).

2. Information We Collect About Your Usage

We automatically collect certain information about your interaction with the Services ("Usage Data") using cookies, pixels, and similar tracking technologies. Usage Data may include:

●      Device information and browser type/version

●      Network connection and IP address

●      Time zone settings and interaction details regarding how you navigate the Site

3. Information We Obtain from Third Parties

We may obtain information about you from third-party vendors and service providers who collect information on our behalf, such as:

●      E-Commerce & Payment Processors: Third-party payment gateways collecting payment information (e.g., credit/debit card details, billing address) securely to fulfill your orders.

●      Tracking Technologies: Online tracking technologies (cookies, web beacons, and pixels) operated by our analytics and advertising partners.

How We Use Your Personal Information

●      Fulfilling Orders & Delivering Products: We use your personal information to fulfill orders placed via guest checkout, process payments, arrange shipping, facilitate returns/exchanges, and send transactional order updates.

●      Marketing & Advertising: With your consent, we may use your information to send marketing communications, promotional updates, or tailored advertisements by email.

●      Security & Fraud Prevention: To detect, investigate, or take action regarding fraudulent, illegal, or malicious transactions.

●      Customer Support & Service Improvement: To respond to your customer service inquiries, maintain business operations, and optimize user experience on our Site.

Cookies

We use Cookies on our Site to power functionality, remember cart details, run analytics, and evaluate customer interactions.

Most web browsers accept Cookies by default, but you can set your browser to reject or remove Cookies. Please note that removing or blocking Cookies may negatively impact your shopping experience and cause certain features (such as your shopping cart) to function incorrectly.

Our website supports the Global Privacy Control (GPC) signal. If you submit a GPC signal, we will treat it as a valid request to opt out of targeted advertising for that browser or device.

How We Disclose Personal Information

We may disclose personal information to third parties for contract fulfillment, legal compliance, and legitimate business reasons, including:

●      Vendors & Service Providers: Couriers/fulfillment partners, payment processors, IT host platforms, customer support services, and data analytics providers.

●      Business & Marketing Partners: Partners who assist with tailored advertising according to their independent privacy policies.

●      Legal Compliance & Corporate Rights: To respond to legal obligations (subpoenas, warrants), enforce store policies, or protect our operational rights and safety.

Third-Party Websites and Links

Our Site may contain links to external third-party websites or social platforms. We do not control and are not responsible for the privacy practices, security, or content of third-party platforms. Please review their privacy notices independently.

Children's Data

Our Services are intended for adults and are not directed to children under 18 years of age. We do not knowingly collect personal information from minors. If you are a parent or guardian and believe your child has submitted data to us, please contact us to request deletion.

Security and Retention of Your Information

We enforce technical and organizational safeguards to protect your personal information; however, no system or internet transmission is guaranteed to be 100% secure. We retain your transaction and order data for as long as necessary to fulfill orders, maintain financial/legal records, resolve disputes, and enforce our terms.

Your Rights

Depending on your legal jurisdiction, you may have the following rights regarding your personal data:

●      Right to Access / Know: Request details about the personal information we hold about your past orders.

●      Right to Delete: Request deletion of your contact and transaction history, subject to statutory retention exceptions.

●      Right to Correct: Request corrections to inaccurate or incomplete personal information.

●      Opt-Out of Marketing: Unsubscribe from marketing communications at any time via the unsubscribe link in our emails or by contacting us directly.

To exercise any of these rights, please submit a request to our support email below. We will not discriminate against you for exercising your privacy rights.