{"title":"New Arrivals","description":null,"products":[{"product_id":"black-lady-200ml","title":"Black Lady - 200ml","description":"\u003cp\u003eAssaf Black Lady is an elegant women’s fragrance designed for those who appreciate a sophisticated blend of fruity, floral, and earthy notes. It opens with the fresh, subtly sweet aroma of pear before revealing a radiant floral heart of jasmine and exotic ylang-ylang. A rich patchouli base adds depth and warmth, leaving behind a refined and memorable trail.                                 Presented in a generous 200ml bottle, Black Lady is a graceful fragrance suited for both everyday elegance and special occasions.\u003c\/p\u003e","brand":"Assaf","offers":[{"title":"200 ml","offer_id":44213273755707,"sku":"6287042400874","price":47.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/8951\/8139\/files\/Black_Lady_-_200ml.jpg?v=1789644572"},{"product_id":"feeling-200ml","title":"Feeling - 200ml","description":"\u003cp\u003eAssaf Feeling is a graceful women’s fragrance that balances sparkling fruits with soft florals and a smooth, comforting finish. Grapefruit, lychee, and rhubarb create a lively opening before Turkish rose and peony bloom at the heart. Vanilla and musk settle gently on the skin, giving this 200ml Eau de Parfum an elegant character suited to daily wear and special occasions.\u003c\/p\u003e","brand":"Assaf","offers":[{"title":"200 ml","offer_id":44213275623483,"sku":"6287042405381","price":47.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/8951\/8139\/files\/Feeling_-_200ml.jpg?v=1789644572"},{"product_id":"gris-flora-200ml","title":"Gris Flora - 200ml","description":"\u003cp\u003eAssaf Gris Flora is a fresh floral women’s fragrance with a polished, modern character. Italian bergamot and orange blossom brighten the opening, while jasmine and rose form an elegant floral heart. Musk, sandalwood, amber, and vanilla create a warm, smooth finish that makes this 200ml Eau de Parfum easy to wear from day into evening.\u003c\/p\u003e","brand":"Assaf","offers":[{"title":"200 ml","offer_id":44213275656251,"sku":"6287042402069","price":47.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/8951\/8139\/files\/Gris_Flora_-_200ml.jpg?v=1789644572"},{"product_id":"nomade-200ml","title":"Nomade - 200ml","description":"\u003cp\u003eAssaf Nomade is a confident men’s fragrance that combines crisp spice with deep woods and leather. Bergamot, cardamom, and grapefruit provide a bright opening before vetiver, patchouli, and black pepper add earthy intensity. Sandalwood, amber, and leather give the 200ml Eau de Parfum a warm, refined trail suited to evenings and formal occasions.\u003c\/p\u003e","brand":"Assaf","offers":[{"title":"200 ml","offer_id":44213275689019,"sku":"6287042400430","price":47.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/8951\/8139\/files\/Nomade_-_200ml.jpg?v=1789644572"},{"product_id":"wild-colt-200ml","title":"Wild Colt - 200ml","description":"\u003cp\u003eAssaf Wild Colt is a bold unisex fragrance that contrasts a fresh, spicy opening with a dark leather-and-wood finish. Grapefruit, saffron, mint, bergamot, and pink pepper create immediate energy, followed by leather, patchouli, olibanum, and vetiver. Oakmoss, musk, amber, and amberwood give this 200ml Eau de Parfum lasting depth and a confident signature.\u003c\/p\u003e","brand":"Assaf","offers":[{"title":"200 ml","offer_id":44213275721787,"sku":"6287042405503","price":47.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/8951\/8139\/files\/Wild_Colt_-_200ml.jpg?v=1789644572"},{"product_id":"arrogate-pink-rose-150ml","title":"Arrogate Pink Rose - 150ml","description":"\u003cp\u003eAssaf Arrogate Pink Rose is an elegant women’s fragrance built around luminous white florals and a soft, sensual base. Almond, neroli, and orange blossom introduce the scent before jasmine, violet, and apricot add a graceful floral-fruity heart. Sandalwood and musk complete this 150ml Eau de Parfum with a smooth, feminine finish.\u003c\/p\u003e","brand":"Assaf","offers":[{"title":"150 ml","offer_id":44213275754555,"sku":"6287042406104","price":47.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/8951\/8139\/files\/Arrogate_Pink_Rose_-_150ml.jpg?v=1789644572"},{"product_id":"glitch-150ml","title":"Glitch - 150ml","description":"\u003cp\u003eAssaf Glitch is a modern unisex fragrance with a bright fruity opening and a warm, clean dry down. Juicy raspberry and grapefruit lead into aromatic vetiver and orange blossom, creating a crisp contrast. Ambroxan and vanilla add smooth depth and lasting warmth to this versatile 150ml Eau de Parfum.\u003c\/p\u003e","brand":"Assaf","offers":[{"title":"150 ml","offer_id":44213275820091,"sku":"6287042405213","price":69.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/8951\/8139\/files\/Glitch_-_150ml.jpg?v=1789644572"},{"product_id":"king-enable-150ml","title":"King Enable - 150ml","description":"\u003cp\u003eAssaf King Enable is a sophisticated men’s fragrance that moves from aromatic freshness into a rich amber-tobacco finish. Bergamot, lavender, and incense create a refined opening, followed by patchouli and amber at the heart. Vanilla and tobacco give this 150ml Eau de Parfum warmth, depth, and a confident evening presence.\u003c\/p\u003e","brand":"Assaf","offers":[{"title":"150 ml","offer_id":44213275852859,"sku":"6287042405299","price":47.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/8951\/8139\/files\/King_Enable_-_150ml.jpg?v=1789644572"},{"product_id":"proino-pegasus-150ml","title":"Proino Pegasus - 150ml","description":"\u003cp\u003eAssaf Proino Pegasus is a vibrant unisex fragrance that blends juicy fruits with soft florals and warm woods. Mandarin, orange, peach, and strawberry create a bright opening before jasmine adds elegance at the heart. Amber, patchouli, and sandalwood form a smooth, lasting base in this generous 150ml Eau de Parfum.\u003c\/p\u003e","brand":"Assaf","offers":[{"title":"150 ml","offer_id":44213275885627,"sku":"6287042404049","price":47.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/8951\/8139\/files\/Proino_Pegasus_-_150ml.jpg?v=1789644572"},{"product_id":"wild-pegasus-150ml","title":"Wild Pegasus - 150ml","description":"\u003cp\u003eAssaf Wild Pegasus is a refined unisex fragrance that pairs sparkling citrus and spice with a rich floral heart. Italian bergamot and pink pepper open brightly, while rose, jasmine, and orange blossom bring depth and elegance. Amber, sandalwood, patchouli, and vanilla leave a warm, polished trail in this 150ml Eau de Parfum.\u003c\/p\u003e","brand":"Assaf","offers":[{"title":"150 ml","offer_id":44213275918395,"sku":"6287042404032","price":47.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/8951\/8139\/files\/Wild_Pegasus_-_150ml.jpg?v=1789644572"},{"product_id":"charlote-100ml","title":"Charlote - 100ml","description":"\u003cp\u003eAssaf Charlote is an elegant women’s fragrance with a bright citrus opening and a soft floral heart. Grapefruit and mandarin introduce the scent before jasmine and orange blossom create a graceful center. Musk, amber, sandalwood, and vanilla settle into a warm, smooth base, making this 100ml Eau de Parfum a versatile feminine signature.\u003c\/p\u003e","brand":"Assaf","offers":[{"title":"100 ml","offer_id":44213276213307,"sku":"6287042402656","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/8951\/8139\/files\/Charlote_-_100ml.jpg?v=1789644572"},{"product_id":"crown-spirit-100ml","title":"Crown Spirit - 100ml","description":"\u003cp\u003eAssaf Crown Spirit is a radiant women’s fragrance that blends dark fruit, florals, and warm woods. Black grape, bergamot, and rose create a vivid opening, followed by guaiac wood, jasmine, and patchouli. Amber, cedarwood, and musk give this 100ml Eau de Parfum a polished and memorable finish.\u003c\/p\u003e","brand":"Assaf","offers":[{"title":"100 ml","offer_id":44213276409915,"sku":"6287042403141","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/8951\/8139\/files\/Crown_Spirit_-_100ml.jpg?v=1789644572"},{"product_id":"elizabeth-100ml","title":"Elizabeth - 100ml","description":"\u003cp\u003eAssaf Elizabeth is a refined women’s fragrance with a luminous fruit opening and an elegant floral heart. Orange, mandarin, and peach lead into jasmine, white flowers, and strawberry. Musk, amber, patchouli, and cedarwood provide a warm, composed finish that makes this 100ml Eau de Parfum suitable for both everyday elegance and special occasions.\u003c\/p\u003e","brand":"Assaf","offers":[{"title":"100 ml","offer_id":44213276540987,"sku":"6287042402670","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/8951\/8139\/files\/Elizabeth_-_100ml.jpg?v=1789644572"},{"product_id":"feeling-100ml","title":"Feeling - 100ml","description":"\u003cp\u003eAssaf Feeling is a graceful women’s fragrance that balances sparkling fruits with soft florals and a smooth, comforting finish. Grapefruit, lychee, and rhubarb create a lively opening before Turkish rose and peony bloom at the heart. Vanilla and musk settle gently on the skin, making this 100ml Eau de Parfum an elegant everyday signature.\u003c\/p\u003e","brand":"Assaf","offers":[{"title":"100 ml","offer_id":44213276573755,"sku":"6287042403226","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/8951\/8139\/files\/Feeling_-_100ml.jpg?v=1789644572"},{"product_id":"juliet-100ml","title":"Juliet - 100ml","description":"\u003cp\u003eAssaf Juliet is a romantic women’s fragrance that combines airy sweetness with warm, sensual depth. Rose and marshmallow create a soft, inviting opening, followed by amber and cashmeran at the heart. Leather and vanilla give this 100ml Eau de Parfum an elegant finish that feels both feminine and distinctive.\u003c\/p\u003e","brand":"Assaf","offers":[{"title":"100 ml","offer_id":44213276672059,"sku":"6287042402618","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/8951\/8139\/files\/Juliet_-_100ml.jpg?v=1789644572"},{"product_id":"martha-100ml","title":"Martha - 100ml","description":"\u003cp\u003eAssaf Martha is an elegant women’s fragrance that balances fresh fruit, romantic florals, and soft warmth. Bergamot and pear open with brightness before rose and peony form a graceful heart. Warm musk and amber leave a smooth, refined trail, making this 100ml Eau de Parfum ideal for polished everyday wear.\u003c\/p\u003e","brand":"Assaf","offers":[{"title":"100 ml","offer_id":44213277524027,"sku":"6287042402687","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/8951\/8139\/files\/Martha_-_100ml.jpg?v=1789644572"},{"product_id":"noble-100ml","title":"Noble - 100ml","description":"\u003cp\u003eAssaf Noble is a refined unisex fragrance with a smooth floral-musky character. Iris and jasmine create an elegant, softly radiant floral profile, while vanilla adds warmth and white musk provides a clean, lasting finish. 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